Our Vision
To promote well-being through Arts for Life.
The Arts are good for you. Engagement in arts activity (as participant or spectator) is proven to
be beneficial for personal health and wellbeing, social cohesion, and community development.
Our Mission
To engage, inspire and create.
We focus on high-quality arts activities that touch the lives of as many people as possible, of all ages and backgrounds.
Our Five Aims
- To enrich the cultural life of Coventry.
- To provide an inclusive high-quality arts programme.
- To support and reflect all members of our community.
- To create volunteering and training opportunities.
- To make the most of our resources.
Our Ten Objectives
To create a dynamic and varied high quality programme of exceptional professional and
community productions, events and activities.
To welcome everyone regardless of social background or access requirements and through
what we do and how we do it promote wellbeing, community cohesion and active citizenship.
To develop relevant inclusive projects for and in partnership with marginalised and vulnerable
groups
To support local community and amateur groups through offering affordable rates for the hire
of our spaces, encouraging these groups to engage with the wider programme.
To establish the Albany as a creative hub and artistic incubator for emerging talent.
To provide opportunities for local people to engage with the theatre as volunteers, supporting
individual growth and development.
To be a Centre of Excellence for vocational training.
To make a positive contribution to the protection of the environment.
To grow our organisational capacity and financial resilience to establish and maintain the
Albany in its redeveloped building.
To raise our profile.
Our Five Values
Our five values have been developed by our staff and volunteers to reflect what is important to us and the culture we want to nurture.
- Excellence: We strive to do what we do always to the highest standards.
- Engagement: We promote inclusion and diversity and seek to develop cohesive connections.
- Creativity: We value creativity because it is critical to the success we aspire to.
- Learning: We encourage learning as the means to develop potential.
- Integrity: We are professional, honest and respectful at all times.
